In order for your business to rank on the first page of Google organically, first you first need to beat your competitors standard of SEO  in order to overtake them. So, lets say you run an estate agents, to get your estate agency on the first page, in your city, your businesses organic SEO needs to be deemed as better.

Yet, if your direct competitors have been paying to improve their organic seo, for a very long time, lets say the last 7 years, well, there’s going to be a substantial amount of work an agency will need to do, in order to catch up.

Therefore this is why we charge a monthly rate dependent on how strong competitors are.