Backlinks, both do-follow and no-follow, play a vital role in improving a business’s search engine optimisation (SEO) as they contribute significantly in terms of determining where a business ranks in the SERP’s.

If you do not know what SERP’s means, well, it simply means the search engine results pages, and businesses are ranked according to how strong the businesses ranking factors are- and are all ranking factors, worth the same?


That’s the short answer, you could be changing your businesses meta titles, for the next decade, its unlikely to have a dramatic effect on your businesses seo. However with that said, if you do obtain a lot of real high quality backlinks, lets say the BBC decides to link to your homepage, well, this is likely to have a dramatic effect on your businesses seo, if you have enough links.

Google, has stated for years, that backlinks, are one of the most important ranking signals, that the search engine uses, in order to work out how important a business is, and where to rank the company in the SERP’s. This article will delve into the importance of links in organic SEO and how they can be utilised to optimize your website’s performance.

However, before we continue, its most definitely worth saying this, the only backlinks you should be building are high quality, relevant backlinks, built according to Google’s Webmaster Guidelines.

If the backlinks are not built in a white hat way, in accordance with Google’s Webmaster Guidelines, then your business may incur a link penalty, such as a Google Penguin penalty- which can result in your business being completely removed from Google.


    Backlinks are simply indicators of authority and also relevance

    Search engines, such as Google, Bing, Duck Duck Go, all use backlinks as a way to determine a website’s authority and relevance within its industry. So what do we mean by this? Well important businesses, in any city, for example in Cardiff, often have many backlinks, hundreds, thousands, and sometimes even millions. So this means, the businesses that have a lot of quality backlinks, these are often the companies that rank on the first page of Google, or other search engines, like Bing for example.

However with that said, backlinks are just ranking signal, there are many others your marketing company should be improving, such as the onsite seo.

 When multiple high-quality websites link to your site, with either do-follow or no follow backlinks, this is an indication that your content marketing, such as a piece of evergreen content marketing that you have written is valuable, informative, and relevant to your target audience. Consequently, those businesses have decided to link to your website, which helps to improve your companies seo.


Would your business like to improve the amount of organic visitors your business receive?

    Organic traffic or “organic visitors” refers to the number of shoppers that find your website through Google, (or another search engine like Bing) and click on your business in the organic results. If you don’t know what organic results are, on Google, you often have Google AdWords right at the top, Google My Business results below, then the Google organic results are directly below. A higher number of backlinks from trustworthy sites, lets say from The New York Times, well this increases your businesses seo, so your website should move up the serps. By moving onto say page one of Google, this should help your company to obtain more organic visitors.


    Strengthening Brand Reputation

    When well-established, reputable websites, lets say Search Engine Land, or Moz or Ahrefs link to your site, it demonstrates trust in your brand and content marketing, and as all of these mentioned businesses are widely respected, and are strong brands, this means that when they link to your business, this can help to improve your companies SEO.


    The role of Anchor Text- and why you should write your anchor text in a white hat way

    Anchor text is the clickable text in a hyperlink that leads users to an internal page or an external page on another companies’ website. Search engines use anchor text to understand the context of a link, so, for example, if you name the anchor text “Nike Running Trainers” then Google, and the other search engines, such as Bing or Duck Duck Go, know that the link is about running trainers.  


    Long-term Impact

    Backlinks, can have a long-lasting effect on your website’s search engine rankings- for example if you keep a high number of good quality backlinks, leading to your company’s website, then this can really help to improve your companies organic seo. However, its unlikely that just one or two good quality backlinks will make much of a difference, often you need many. Acquiring high-quality backlinks from authoritative sources, such as BBC.CO.UK can really help to improve your businesses seo.



In conclusion, backlinks are a crucial aspect of improving a company’s organic SEO. Building a strong backlink profile can improve your search engine rankings, increase organic traffic, strengthen brand reputation, and drive referral traffic. By focusing on acquiring high-quality backlinks from reputable sources, you can really help to improve your companies seo.

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