The key to unlocking e-commerce success
In the competitive world of online business, most businesses face hundreds if not thousands of sometimes even sometimes millions of direct competitors. E-commerce stores need to stay ahead of the curve, that’s to attract customers and drive sales and one-way a lot of e-commerce businesses do this is to hire a really good digital marketing agency like ours which is based in the city of Cardiff.
One crucial aspect that can make or break an online store’s success is Search Engine Optimisation (SEO). This is why it’s so important to hire the right agency, because it’s crucial that you hire, a SCO consultant or agency that can really implement quality for you.
As an indispensable tool for e-commerce businesses, SEO helps many businesses improve their visibility, boost organic traffic, and ultimately, increase their sales. In this comprehensive guide, we will explore the importance of SEO for e-commerce, how it can benefit your business, and share some compelling facts and statistics to underscore its significance.
Why SEO is Crucial for E-Commerce Success
The power of organic search traffic
Organic search traffic is really important for some businesses, for some businesses sometimes it’s the sole way that they get new customers. This is why it’s so important to hire the right marketing agency that is able to increase your businesses organic traffic. In fact, according to BrightEdge, organic search accounts for 53.3% of all website traffic (source: https://www.brightedge.com/blog/organic-search-traffic-remains-largest-source-website-visitors/). By implementing SEO strategies, you can improve your store’s search engine rankings, and it’s important not just to get business onto the first page, but to get the business in the top three results, as these are the results that get the most clicks.
The ever-growing e-commerce market
With the rapid growth of e-commerce, there’s so many e-commerce businesses setting up every single week, and this is why even if you are on the first page, your marketing agency still needs to work hard to keep you. With The competition is fiercer than ever. According to Statista, global e-commerce sales are expected to reach $6.54 trillion in 2022 (source: https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/). To stay competitive and maintain market share, e-commerce businesses must leverage organic SEO to stand out from the crowd and attract more customers.
The importance of mobile shopping
Mobile shopping, that is buying products or services of your smartphone or tablet, is becoming increasingly popular, with a forecast of 72.9% of e-commerce sales expected to be made through mobile devices by 2021 (source: https://www.statista.com/statistics/249863/us-mobile-retail-commerce-sales-as-percentage-of-e-commerce-sales/). It’s easy to see why, from the comfort of your sofa, enjoying a cup of tea, you can buy anything you want from sofas to a holiday. This is why it’s so important that your marketing agency needs to ensure that your e-commerce store is mobile-friendly and optimised for organic SEO so that you can sell more products, to shoppers that want to buy services or products on their smartphone or tablets.
The impact of user experience
Google’s algorithms are constantly evolving, there are thought to be hundreds of updates every single year, placing greater emphasis on user experience (UX). According to a study by Forrester, every dollar invested in UX can result in a return of up to $100 (source: https://go.forrester.com/blogs/12-07-18-the_6_dollar_man_our_ux_research_doubles_a_clients_online_sales/). By incorporating organic SEO best practices, you can enhance your website’s UX, this could be something as simple as redesigning the main menu, so that it works easier sale a smartphone, which might lead to more sales.
Content marketing: fuel for e-commerce growth
Creating engaging, informative, and valuable content marketing is essential if the business wants to improve its SEO. A study by HubSpot found that businesses that publish 16+ blog posts per month receive 3.5 times more traffic than those that publish 0-4 posts (source: https://www.hubspot.com/marketing-statistics). By consistently producing high-quality content, white hat content marketing you can improve your e-commerce store’s SEO and attract more customers. However we have to make clear that the content marketing needs to be very high quality, if it’s not, then it’s not going to help improve the businesses organic seo.
The Power of Keywords
Keywords play a crucial role in connecting your e-commerce store with potential customers. So for example you might run a online business, which sells bathroom products such as shower trays, wash hand basins toilets and Bath’s. But then there are likely to be thousands of accessories that you also sell, such as taps, and bathroom radiators and furniture for the bathroom. Your marketing agency will need to improve your seo for all of these different products if you want them to appear on the first page. This means seo needs to be implemented for every product or service that you sell stop According to Ahrefs, 92.42% of all keywords receive less than 10 monthly searches (source: https://ahrefs.com/blog/search-traffic-study/). By conducting thorough keyword research and targeting relevant, high-traffic keywords, you can drive more traffic to your website and increase sales.
Visual content, such as images and videos, can significantly enhance user experience and boost organic SEO. A study by Cisco reveals that by 2022, online videos will make up more than 82% of all consumer internet traffic (source: https://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/white-paper-c11-741490.html). Incorporating visual content into your e-commerce website can improve search rankings and increase user engagement.
FAQs: Unravelling the Intricacies of E-Commerce SEO
- What is e-commerce SEO, and how does it differ from traditional SEO?
E-commerce SEO focuses on optimising online stores to improve their visibility on search engines, attract more organic traffic, which can help to boost sales. While traditional SEO aims to optimize websites for higher search rankings, e-commerce SEO also focuses on optimizing product pages, enhancing user experience, and building trust with customers. So for example, difference is that for say a solicitor’s practice, you might just be concentrating on say three different keywords.
However for an e-commerce business you might be optimising the website for thousands of different products.
- How can I improve my e-commerce store’s SEO?
Improving your e-commerce store’s SEO involves implementing on-page and off-page optimisation techniques, this often means building quality backlinks also writing high-quality content marketing, , mobile optimization, and improving site speed and user experience.
- How long does it take to see results from e-commerce SEO?
The time it takes to see results from e-commerce SEO varies depending on factors such as competition, how many products need to be optimised,. However, it typically take between seven months and a year to start seeing significant improvements in search rankings and organic traffic.